Monday, 28 March 2011

Will Ads in Real Time Be Facebook's Holy Grail? | Digital - Advertising Age

This could be Facebook's Google moment.

Getting a consumer's attention is great -- and Facebook holds the most attention on the net. But knowing what a person wants and instantly matching that desire with a targeted ad is what really churns sales and has built search into a $12 billion U.S. business. This month Facebook quietly started testing its own version of intent-based advertising, delivering real-time ads based on user wall posts and status updates.

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