Friday, 25 March 2011

Rising Ad Tide Lifts All Broadcast Boats, Even NBC | MediaWorks - Advertising Age

NBC's ad revenue last year rebounded more quickly in percentage terms than any other broadcast network, while ABC's recovered slowest, according to a network-by-network breakdown of TV revenue by ad-spending tracker Kantar Media.

All five major broadcast networks saw ad revenue increase in 2010, a marked turnaround from the previous year when the recession sparked ad-dollar shortfalls at most TV outlets, Kantar data shows. Fox, NBC, ABC, CW and CBS took in approximately $21.7 billion in 2010, a 5.3% increase over 2009, when they captured about $20.6 billion in ad revenue, according to ad-spending tracker Kantar Media.

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