Friday, 3 September 2010

Zed Digital discuss implications of changes to Google Adwords trademarking policy

Google are about to change their Adwords trademarking policy in Europe by removing restrictions on competitive bidding on trademarks. This had a significant impact when implemented in the UK& Ireland previously. In the following video Zed Digital International Director, Richard Taylor and Zed Digital Head of Paid Search, Carlos Ramos discuss the implications for advertisers utilising Google Paid Search in their marketing.

No comments:

Post a Comment