Monday 15 August 2011

Google buys Motorola mobile brand for $12.5bn - Marketing news - Marketing magazine

by Daniel Farey-Jones, 15 August 2011, 12:45pm

Google buys Motorola mobile brand for $12.5bn

Google has agreed to buy mobile phone business Motorola Mobility for $12.5bn (£7.7bn) in cash.

Google buys Motorola mobile brand for $12.5bn

The acquisition will move the search business decisively into the hardware arena and into ever greater competition with Apple and Microsoft.

Motorola Mobility has launched a number of consumer products running on the Android operating system developed by Google, including the Xoom tablet and the Droid smartphone.

In addition it has a video solutions division serving cable and telecoms operators.

Google's chief executive Larry Page claimed the reason for the move was to "supercharge the entire Android ecosystem for the benefit of consumers, partners and developers".

He also indicated Motorola's patents were an attractive asset, saying: "Our acquisition of Motorola will increase competition by strengthening Google’s patent portfolio, which will enable us to better protect Android from anti-competitive threats from Microsoft, Apple and other companies."

Google said Android would remain an open ecosystem and it would run Motorola Mobility as a separate business.

The $40 per share price it is paying for Motorola Mobility Holdings is a 63% premium to its target's closing share price on Friday.

The acquisition is subject to approval by Motorola shareholders and regulators in the US and the European Union among other jurisdictions.

Motorola Mobility Holdings was created at the end of 2010 when Motorola split into two companies, of which the other was Motorola Solutions.

X


You must log in to use Clip & Save

Ads by Google

agenda21
Award winning digital media agency display,search,social and analytics
www.agenda21digital.com
Sony Tablet: S1 and S2
The latest technology with Android 3.0. The more imaginative tablet!
www.Sony.co.uk/SonyTabletS1&S2
Marketing Communications
Engaging, clear, and concise copy. 10 years experience in B2C & B2B.
www.MikeJezek.com
Guaranteed Work Placement
The most intense ad school in town, supported by dozens of ad agencies.
www.SchoolCommunicationArts.com

All Comments

There are currently no comments.

Have your say

Only registered users may comment. Sign in now or register for free.

No comments:

Post a Comment